Journal

Posts by: Lisa Douglas

How NPS and CSAT Measure Quality, Loyalty, and Happiness

How NPS and CSAT Measure Quality, Loyalty, and Happiness

By Lisa Douglas

NPS scores measure customer retention, and CSAT measures customer happiness about one specific event or product. Use both NPS and CSAT scores in tandem to learn how to improve how your customers interact with your brand.

How Technology Acceptance Models Gauge Quality

How Technology Acceptance Models Gauge Quality

By Lisa Douglas

You need to Know How Things are Going in order to ensure that Quality is Baked in. This article outlines three research methods that will help you get new data-backed insight into a user's experience with your technology.